Dr. Raechelle “Rae” Johnson: A Model for Future Female Brand Strategists

In today’s increasingly competitive market, efficient marketing methods are crucial to establishing a strong market presence and connecting with the target audience; without them, firms may struggle to meet their objectives. The most important position in marketing is that of Brand Strategists; nonetheless, it would not be unfair to say that Brand Strategists are unsung economic heroes. Dr. Raechelle “Rae” Johnson, a multi-award winner, is one of these unsung economic heroes. 

With a degree in Business Administration and an amazing list of accomplishments, Dr. Rae has become a driving force behind the success of many organizations and individuals around the world. In an ever-changing marketplace, she is motivated to continually come up with approaches, technologies, and real-world solutions. 

“My name is Dr. Raechelle “Rae” Johnson. I am a Marketing & Business Strategy Expert, International Speaker, Premier Trainer, and Best-Selling Author. I am the CEO of Kreative Ink LLC. My clients have called me “The Solution Architect,” but others have referred to me as Dr. Rae.

I’ve been around the block for 29 years in corporate learning and management alone. In addition to my 3 plus decades of experience, I earned an honorary doctorate, and I hold a Master in Global Business Administration and a Bachelors in Management Science.

I’m currently ranked #4 of the Top 20 Coaches in my beloved city of Baltimore (Maryland), one of the Top 50 Women to Empower Women, one of the Top 25 Women to Watch, and just recently received the President’s Lifetime Achievement Award nomination! I’ve danced with big names like the University of Maryland Medical System, Johns Hopkins Hospital, eHealth Excellence (Canada), Kuehne+Nagel, NEACO, Hussmann, and Shriner and been featured on NBC, ABC, CBS, FOX—you name it!,” Dr. Rae shared in introduction. 

Challenges may be difficult at the moment, but overcoming them is what brings happiness and success into our lives. Dr. Rae exemplifies this wonderfully.

“Life’s been a rollercoaster, but here I am! From economic ups and downs to navigating gender challenges, I’ve faced it all. It’s like riding a bike—you fall, you get up, and you keep going. I don’t mind being transparent with you; my journey’s been an interesting one. I had to reconstruct my business not once but twice—the ups and downs? I faced the disappointment of a failed launch (I wonder if technically that counts as a third restructure) and juggled the complexity of single parenting and a demanding executive job, all while putting myself through school. Talk about a balancing act!” explained Dr. Rae. 

Women who want ultimate control over their lives and decisions must have financial independence. Women’s financial independence and autonomy can only be achieved through self-employment. Dr. Rae and other excellent leaders may be able to teach new and aspiring female CEOs more effectively.

“Know your stuff, inside out.

Surround yourself with the right folks—teamwork really does make the dream work!

Adapt like a chameleon, but stay true to your core values.

Embrace change – it’s the only constant.

And this is the most important: Laugh a lot! Seriously, a good sense of humor can be your secret weapon.

Three key elements shaped my journey profoundly: curiosity, embracing failure as a lesson, and maintaining faith. Curiosity fueled my thirst for knowledge and innovation, pushing me forward. Viewing failure not as a setback but as a valuable lesson allowed me to refine my approach and grow resilient. Faith, in both myself and the journey, provided a steady foundation during challenging times.

For those starting their own journey, here’s a nugget of wisdom: Guard that passion that kicked off your pursuit. Sure, you’ll face adversity, but by holding onto that internal enthusiasm, you not only weather challenges but come out stronger. It’s your guiding force, helping you navigate difficulties and turning setbacks into stepping stones. Keep that fire burning!

Dear young women: Dream big, hustle hard, and don’t let anyone dim your sparkle. It’s okay to stumble; just make it part of your dance. And remember, success is sweeter when you’ve had a good laugh along the way. You got this!” she advises. 

As the competitive environment becomes more intense, the importance and need for Brand Strategists grow. Over the next decade, around 33,700 new jobs for Brand Strategists are expected in the United States (www.zippia.com).

Dr. Rae has surely become a role model for young women interested in pursuing professions as Brand Strategists as a result of her excellent successes. 

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