(Stacie Banton)
Despite the fiercely competitive business climate of today, numerous tech entrepreneurs have achieved remarkable success in their ventures and received global recognition. One of these extraordinary figures is the Brazilian tech entrepreneur Dr. Lucas Piccinin, who is the founder and CEO of NetConv Shop. Dr. Lucas’s presence on the list of Global Power Leaders 2025 demonstrates his extraordinary recognition on a global level.
Founder & CEO at NetConv Shop
Dr. Lucas is the founder and CEO of NetConv, an award-winning Brazil-based retail technology firm that uses real-time expiration data to help retailers all over the world improve the pricing and placement of perishable goods. By using strategic repositioning and gradual discounts, NetConv’s clever pricing strategy makes sure that things sell out before they expire.
Awards & Recognitions
Throughout his illustrious career, Dr. Lucas has received several prestigious honors, including World Top Leaders 2025 and World’s Most Inspiring and Impactful Leader 2025. He was most recently recognized as the Transformational Leader of the Year 2025: A Marvel in Leadership by White Page International. This prestigious honor was presented during the Global Leadership Conclave 2025, held at the prestigious UK House of Lords, UK Parliament. Receiving an Honorary Doctorate from Azteca University is also one of Dr. Lucas’s most recent outstanding accomplishments.
Academic Background
Dr. Lucas has a solid academic background. He received his Business Administration degree from EAESP-FGV in 2006. He also graduated in law and holds several professional diplomas and certificates.
From Humble Beginning to Global Icon
Dr. Lucas’s journey to becoming a world-renowned tech entrepreneur is incredibly motivating. After earning a business administration degree from EAESP-FGV in 2006, he had planned to sell groceries online. He even started drawing the initial iteration of NetConv Shop.
His business curiosity manifested itself in those early days when he made a list of supermarket items and asked his neighbors what they would like delivered. The idea, which ultimately led to the creation of the NetConv Shop, was straightforward yet innovative: a localized digital link between stores and customers.
Dr. Lucas worked in banking, completed his law degree, and took on a difficult turnaround project inside his family’s firm between those early years and the official launch of NetConv. These experiences enhanced his leadership and entrepreneurial acumen, strategic vision, and understanding of how people interact, all of which were crucial in building a sustainable digital business.
Success comes to those who embrace challenges. Dr. Lucas is a wonderful illustration of this. To become the man he is today, he put forth a lot of effort and conquered many challenges.
About The Author
